April 26 Marks Second Annual National Pet Parent’s Day℠


Brea, Calif. (Vocus) April 1, 2009

Veterinary Pet Insurance Co. (VPI) has designated a day in honor of those who tirelessly scoop poop and dish out kibble, hold birthday parties in Fido’s honor, and share a cramped bed with four paws. Pet Parent’s Day℠, the nation’s only official day celebrating pet caregivers, lands on the last Sunday in April – this year, April 26. Preempting a season dedicated to the appreciation of mothers and fathers, National Pet Parent’s Day recognizes and honors those who lovingly consider their pets a part of the family.

In the spirit of applauding devoted pet parents for their hard work and diligent care, Veterinary Pet Insurance has created an impressive host of electronic pawliday greeting cards at petparentsday.com. Through April 26, nine different ‘e-Cards’, each conveying a different tone (fun, warm, new pet) for dogs, cats, and other species will be available for Web site visitors to share with the pet parent(s) of their choice. Senders will have the ability to choose an animated design and compose a personalized message to the recipient.

“The fact that the majority of our policyholders emphatically consider their pets part of their family inspired us to create a day for the dedicated pet caregiver,” said Curtis Steinhoff, spokesman for VPI. “A recent survey by the American Animal Hospital Association reports that 83 percent of pet owners consider themselves their pet’s mom or dad. With the human animal bond at an unprecedented high in America, we feel it’s important to set aside an annual day to recognize the special commitment made by pet owners.”

Those who view their pets as integral family members extend far beyond caregivers purchasing pet health insurance. According to the American Pet Products Manufacturers Association, 93 percent of pet owners value their pets for love and companionship, three quarters would include their pets in their disaster preparedness plan, and more than half give their pets medication or special food and consider caring for a pet beneficial to the health of their family (2007-2008 National Pet Owners Survey).

Free Pet Parent’s Day e-Cards will be available on petparentsday.com through April 26. This year e-Card senders will have the ability to send the same greeting to one or more pet parents (multiple addresses) and time their e-Card to arrive the morning of Pet Parent’s Day or to be delivered immediately.

About Veterinary Pet Insurance Co.

Veterinary Pet Insurance Co./DVM Insurance Agency is the nation’s oldest and largest pet health insurance company and is a member of the Nationwide Insurance family of companies. Providing pet owners with peace of mind since 1982, the company is committed to being the trusted choice of America’s pet lovers and an advocate of pet health education. VPI Pet Insurance plans cover dogs, cats, birds and exotic pets for multiple medical problems and conditions relating to accidents, illnesses and injuries. Optional Pet Well Care Protection for routine care is also available.

Medical plans are available in all 50 states and the District of Columbia. More than 2,000 companies nationwide offer VPI Pet Insurance as an employee benefit. Policies are underwritten by Veterinary Pet Insurance Company in California and in all other states by National Casualty Company, an A+15 rated company in Madison, Wisconsin. For more information about VPI Pet Insurance, call 800-USA-PETS (800-872-7387) or visit petinsurance.com.

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Trupanion Most-Liked Pet Insurance Company


Seattle, WA (Vocus) October 25, 2010

Trupanion, North America?s fastest growing pet insurance company, is pleased to claim the distinction of the most-liked pet insurance company on the popular social networking site Facebook.

With 20,447 followers at press date, Trupanion is well ahead of any other pet insurance company on Facebook. Trupanion credits this achievement to the interaction the company has with their pet community.

?Two-way communication is the key to our success,? said Darren DeFeo, Senior Vice President of E-Commerce at Trupanion. ?We make a point not only to give pet lovers a place to interact, but to participate ourselves in conversations as well.?

Trupanion uses its Facebook page to educate pet owners about important pet news updates and stories, and pet insurance and pet health information, by posting news links and links to its own blog. The company also offers information about giveaways and contests, and job opportunities.

?We created our page to give pet lovers a place to interact and share pictures and stories about their pets,? said Stacy Kowalchuk, Social Channels Manager at Trupanion. ?Now, over 1,500 photos have been uploaded to the page by the community we have created.?

Policyholders can also write reviews, positive or negative, directly on the site. But the page is not limited to Trupanion policyholders.

?Anyone can join our community, learn about pet insurance, and then decide for themselves if it is right for them,? said DeFeo. ?We aim to educate and have fun with our fellow pet enthusiasts, not pressure them.?

To visit the Trupanion Facebook page, visit http://www.facebook.com/petinsurance.

About Trupanion?

Trupanion? pet insurance offers cat insurance and dog insurance in the United States and Canada. Trupanion? is self-underwritten by the American Pet Insurance Company, allowing Trupanion? to offer a simple, customizable pet insurance policy with no payout limits and 90% coverage of veterinary bills. Enrolled pets receive lifetime coverage for diagnostic tests, surgeries, and medications if they get sick or are injured, with no incident, annual or lifetime limit. Trupanion?s mission is to deliver fast, simple and user-friendly financial support to pet owners. For more information about Trupanion?, call 800-569-7913 or visit http://www.TrupanionPetInsurance.com.

About the North American Pet Health Insurance Association

Trupanion? is a founding member of the North American Pet Health Insurance Association (NAPHIA). Founded in 2007, the North American Pet Health Insurance Association is committed to educating and promoting the values and benefits of quality pet health insurance to North American pet owners, the general public, and the veterinary community. As an association, we are committed to high standards and transparency in all of our actions and products. To learn more, visit the North American Pet Health Insurance Association website at http://www.naphia.org.

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More Pet Insurance Press Releases

Pet Insurance Is Not Like Human Health Insurance

Article by Jack L. Stephens DVM

Pet Insurance is often compared to human health insurance, yet the only similarity is that the health of the pet is being insured. Take it from me, Dr. Jack Stephens the founder of the pet insurance industry in the United States and its leading advocate for over 25 years. Here are my comparisons and guidelines for pet insurance.

Pet Insurance Comparison to Human Health Insurance:

CHOICES -Pet insurance offers limited choices to pet owners. Until recently, there were only three plans, although now there are nine pet insurance plans.

-Still, that’s a very limited selection when compared to hundreds of choices for human health insurance.COST -Just as veterinary costs are much lower than human health care costs, pet premiums cost much less. Whereas a typical pet insurance premium may be to per month, health premiums for humans are hundreds to over a thousand dollars a month.

-Premiums for pets will vary from company to company, and be influenced by other variables such as the age of a pet, species of pet, breed of pet, plan types and in some cases by geography.

-Curious about what it would cost to insure your pet? Pets Best is happy to provide a free quote for pet insurance.

-Although it may seem complicated, the variances are much less than in human health care where the options and pricing confuse professional agents.

STRUCTURE -Human health care has several major options that greatly impact choices.

-HMO (health maintenance organizations) plans are restricted to certain doctors, hospitals, cost of care and restrictions on access of care.-Other than a few Pet Hospital wellness plans, none of these options exist for pets.

-PPO (preferred provider organizations) plans provide a list of doctors and hospitals but are more inclusive and less restrictive as the HMO.

-There is one recent attempt to develop a PPO for pets. Historically these attempts have not succeeded.

-Then there are the plans which have few if any restrictions of health care providers and fewer restrictions on the type and cost of care.

-In almost all health plans for humans, there are limits and restrictions on the cost of care, or “cost containment” provisions.

-Pet insurance is a liability policy that reimburses the pet owner (insured) for covered expenses incurred for their pet

-Pet owners want choices for care and selection of their veterinarian. This may change as utilization of pet care continues to increase, but all surveys of pet owners have been consistent in that pet insurance must allow them to use their own veterinarian and that they do not want the restrictions they endure for their own health plans.

WHO PAYS -Most human health insurance is purchased by the employer, while pet insurance is mostly paid with discretionary income from pet owners. The bigger the employer, the better the buying power.

-Typically more benefits and better pricing are provided to larger groups, whereas pet insurance is typically individualized with discounts available for some employer and pet groups.

TAXES-Human health insurance purchased through the employer and for the self employed is a business expense and not taxable to the employee, whereas pet insurance is paid from after-tax income.

REGULATION-Pet insurance is considered liability insurance and is regulated typically as property casualty insurance, miscellaneous or inland marine, whereas health insurance is provided through exceptions to insurance by an act of Congress. Pet insurance is simpler in regulation and oversight.

CLAIMS -Unlike human health care, the pet owner typically pays for veterinary care and seeks reimbursement from the pet insurance company.

-Most human health plans provide for the doctor or hospital to bill the insurance company and then collect the co-insurance from the insured at a later date.

-With pet insurance the insured pays out of pocket for the expenses, therefore the complaint turnaround time for claims reimbursement is more important. Waiting for reimbursement can become a problem when on a tight budget.

COMPLAINTS -All companies direct complaints and claim resolution to internal controls that escalate as complexity or costs rise. With pet insurance unresolved complaints can be directed to State Departments of Insurance which regulate, license and audit the companies. They cannot force the company to reverse or pay a claim, however, they have great influence and if a regulation is not followed they can go to small claims court and litigation.

Still have questions? Visit the Pets Best frequently asked questions about pet insurance forum.

If you’re a veterinarian, you’ll find more information on pet insurance options here, or visit the Morris Animal Foundation’s Veterinarians page for vet chat, pet memorial cards, information about recent studies, and more.

Dr. Jack Stephens is the founder of pet insurance in the United States and most recently Pets Best Insurance, a company providing the most comprehensive insurance plans and highest limits for pet owners. Dr. Stephens is now featured in the Morris Animal Foundation “Ask an Expert Section” where he answers users’ questions about pet insurance.